Easter Displays Now a Sneaky Way to Get Our Money
by Deirdre Blake
posted Mar 10 2014 9:32AM
You've probably been going to the store and feeling overwhelmed to see Easter stuff already on the shelves, but there's a reason.
Even though you might not buy at the time, marker research tells retailers that you're more likely to at least think about the next holiday and spend money earlier. What we tend to call "rushing the seasons" is how retail stores get more of the money we can decide how to spend.