McDonald's Gets on Board with the Burger the Way You Want it
by Deirdre Blake
posted Feb 28 2014 10:22AM
McDonald's plans to expand a test this year that lets people order customized burgers.
The "build-your-own burger" concept started at one of its' California stores last year letting folks tap out the bun, patty, cheese and toppings they want on a tablet.
It's not the first chain to use the concept though, Burger King started with it with the catchy "Have it Your Way" jingle...(Hold the pickles, hold the lettuce, special orders won't upset us, all we ask is that you let us serve it your way. Have it your way....Have it your way at Burger King.) For those of us that do remember it, those ads started in the 70s.