You might be surprised to hear that you're probably spending more than you planned when you go out to eat because of the menu and your server.
When we read a menu from left to right, and studies show our eyes gravitate to the upper right-hand corner first. Having an expensive dish there will make everything else look more reasonably priced. The lack of pound sign on the price can also make you dole out more cash, along with your server's midas touch. That gentle hand to your shoulder contact might bump your tip by five to ten percent.