See Something You Like but Don't Want to Buy? Don't Hold it!
by Deirdre Blake
posted Mar 27 2014 7:11AM
The next time you go shopping, try not to pick up something you might like but didn't plan on buying.
A study at UCLA shows that actually holding an item makes you feel a sense of perceived ownership and need to spend money on it. If you just touch it with one finger instead, it satisfies our need to check it out and still keep the money in our wallet.