Sports




TV Ratings Up For NCAA Tournament's 1st Full Day

by AP posted Mar 22 2013 11:54AM
     NEW YORK (AP) - The NCAA tournament's first full day has earned its highest preliminary television rating in 22 years.
 
     The games Thursday on CBS, TBS, TNT and truTV averaged a 5.8 overnight rating and 14 share. The networks say that was up 4 percent from 2012.
 
     This is the third season of CBS and Turner's 14-year, $10.8 billion contract to televise every game of the tournament in its entirety, a change in approach that so far has been a ratings success.
 
     Ratings represent the percentage of all homes with televisions tuned to a program. Shares represent the percentage of all homes with TVs in use at the time. Overnight ratings measure the country's largest markets.
 
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Location : New York
03/22/2013 11:54AM
TV Ratings Up For NCAA Tournament's 1st Full Day
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