There's a Reason You Run Out to Buy Cologne After You Smell an Ad
by Deirdre Blake
posted Feb 21 2014 9:56AM
There's some proof that there's a reason you might head out to the store to buy that cologne ad you saw an ad for and then smelled in a fashion magazine.
Researchers put cotton balls in some people's mouths and then showed them an ad that asked if they wanted some chocolate cake. Then there was the ad with that question and a picture of one and finally a sachet that had the cake's smell. There was more saliva on the cotton of the folks that actually caught the smell.